OUR COMPANY / OUR HISTORY
 Second Time Around Watch Company specializes in the purchase and sale of vintage and contemporary wrist and pocket watches. Located in West Hollywood, California, we are a brick and mortar retail store that has been serving the Los Angeles area since 1976. Our current watch inventory includes hundreds of collectible, vintage, and contemporary timepieces. Jon Goldfarb, our owner, has been a watch collector and watch enthusiast since he could tell time. With over twenty-five years of customer service experience he is dedicated to ensuring that all Second Time Around Watch Company customers are 100% satisfied. Maintaining this level of satisfaction is why over 70% of our customers are repeat buyers!
We invite you to visit our retail store located in the Antiquarius Building (three blocks west of the Beverly Center, one block west of Robertson Boulevard) at 8840 Beverly Blvd. The Antiquarius Building is home to over twenty-five internationally known and well established collectibles, antiques, and estate jewelry dealers. It houses one of the largest collections of estate and antique jewelry under one roof in the United States.
If you’re not in the Southern California area please call us toll free at 800-977-7615 or email us at info@secondtimearoundwatchco.com. It’s likely that we have the watch you are looking for or know how to find it
OUR EXPERIENCE
Today, after 31 years in business, our company's goal is the same as it was when we first opened our doors - to find the most exceptional watches in the world for our customers to wear and enjoy. Every watch we sell is carefully restored by our own team of expert craftsmen and comes with a full one year warranty. Each watch in our inventory is restored with the following two objectives in mind:
- Maintaining the integrity of the timepiece.
- Remaining true to our responsibilities as craftsmen.
OUR COMMITMENT
Second Time Around Watch Company is recognized as a premier source for vintage and contemporary watches for collectors, dealers and enthusiasts worldwide. We are dedicated to offering watches that can be worn for generations to come.
Thank you for visiting our website
OUR ASSOCIATIONS
We are proud to be associated with the following respected organizations:
- Sotheby's Internet Associate
- The Antiques Roadshow
- NAWCC (National Association of Watch and Clock Collectors) Since 1967
- IWJG (International Watch & Jewelry Guild)
- California Jewelers Association
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