Our Company / Our History

West Hollywood Showroom

Second Time Around Watch Company specializes in the purchase and sale of vintage and modern wrist and pocket watches. Our current watch inventory includes hundreds of collectible, vintage, and modern timepieces. Our owner, Jon Goldfarb has been an avid watch collector and enthusiast for many years. We are dedicated to ensuring that all Second Time Around Watch Company customers are 100% satisfied.

Located in West Hollywood, California, we had been serving the Los Angeles area from the same location since 1976. After a devastating fire in April 2008 closed the Antiquarius Building at 8840 Beverly Boulevard we relocated to a charming 1920’s bungalow with Platt Boutique Jewelry, another displaced retailer in the original Antiquarius. This collaboration resulted in Antiquarius Two which is located in the heart of West Hollywood’s Avenues of Art & Design district. Our new address is 8763 Rosewood Avenue, one block north of the intersection of Beverly and Robertson Boulevards, right around the corner from the original Antiquarius Building. Complementary valet service is provided by Il Piccolino Restaurant directly next door.

If you’re not in the Southern California area please call us toll free at 800-977-7615 or email us at info@secondtimearoundwatchco.com. It’s likely that we have the watch you are looking for or know how to find it. We ship via UPS overnight within the United States and FedEx International to most countries worldwide. All shipments are fully insured.

Our Experience

Today, after 32 years in business, our company's goal is the same as it was when we first opened our doors - to find the most exceptional watches for our customers to wear and enjoy.  Every watch we sell is carefully restored by expert craftsmen with the following two objectives in mind:

  • Maintaining the integrity of the timepiece.
  • Remaining true to our responsibilities as craftsmen.

Our Commitment

Second Time Around Watch Company is recognized as a premier source for vintage and modern watches for collectors, dealers and enthusiasts worldwide. We are dedicated to offering watches that can be worn for generations to come. We offer a full one year warranty on all watches.

Thank you for visiting our website

Our Associations

We are proud to be associated with the following respected organizations:

  1. NAWCC (National Association of Watch and Clock Collectors)
  2. IWJG (International Watch & Jewelry Guild)