About Us

Our Company / Our History

Second Time Around Watch Company specializes in the sale, purchase, repair, and appraisal of vintage watches and modern wrist and pocket watches. Our current watch inventory includes hundreds of collectible and rare, vintage watches. Our owner, Jon Goldfarb has been an avid watch collector and enthusiast for many years. We are dedicated to ensuring that all Second Time Around Watch Company customers are 100% satisfied.

NOW located at our Brand NEW Store in Beverly Hills, California at our NEW LOCATION, in the South Beverly Drive Shopping District, we have been serving the Los Angeles area since 1976. Our NEW address is 160 S. Beverly Drive, Beverly Hills, California 90212, one block south of Wilshirew Boulevard, and just 2 doors north of Charleville Boulevard, at what is know as the Four Corners.  Metered Parking is available on Beverly Drive, plus there are two first 2 hours free Public Parking Garages witin less than 1 block south and 1 black north on Beverly Drive just north of Wlishire Boulevard, and there is also 1 hour parking on residental streets both to the east and to the west of our new store. 

Beverly Hills Showroom

If you’re not in the Southern California area please call us at 310-271-6615 or toll free at 800-977-7615 or email us at info@secondtimearoundwatchco.com. It’s likely that we have the watch you are looking for or know how to find it. We ship via UPS Overnight Next Day Delivery within the United States and FedEx International Priority to most countries worldwide. All shipments are fully insured.

Our Experience

Today, after 37 years in business, our company's goal is the same as it was when we first opened our doors - to find the most exceptional and rare watches for our customers to wear and enjoy.  Every watch we sell is carefully restored by expert craftsmen with the following objectives in mind:

Our Commitment

Second Time Around Watch Company is recognized as a premier source for vintage watches and modern watches for collectors, dealers, and enthusiasts worldwide. We are dedicated to offering watches that can be worn for generations to come.  A full one year warranty is provided on all watches.

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Our Associations

We are proud to be associated with the following respected organizations: