About Us
Our Company / Our History
Second Time Around Watch Company specializes in the sale, purchase, repair, and appraisal of vintage watches and modern wrist and pocket watches. Our current watch inventory includes hundreds of collectible and rare, vintage watches, and modern timepieces. Our owner, Jon Goldfarb has been an avid watch collector and enthusiast for many years. We are dedicated to ensuring that all Second Time Around Watch Company customers are 100% satisfied.
Located in West Hollywood, California, in the heart of West Hollywood's Avenues of Art & Design district, we have been serving the Los Angeles area since 1976. After a devastating fire in April 2008 closed our original location within the Antiquarius Building at 8840 Beverly Boulevard, we relocated to a charming 1920’s bungalow with Platt Boutique Jewelry, another displaced retailer from the Antiquarius Building. Our address is 8763 Rosewood Avenue, one block north of the intersection of Beverly and Robertson Boulevards, right around the corner and just 1 block east and 1 block north from the original Antiquarius Building. Complementary valet service is provided by Il Piccolino Restaurant directly next door.
If you’re not in the Southern California area please call us toll free at 800-977-7615 or email us at info@secondtimearoundwatchco.com. It’s likely that we have the watch you are looking for or know how to find it. We ship via UPS Overnight Next Day Delivery within the United States and FedEx International Priority to most countries worldwide. All shipments are fully insured.
Our Experience
Today, after 36 years in business, our company's goal is the same as it was when we first opened our doors - to find the most exceptional and rare watches for our customers to wear and enjoy. Every watch we sell is carefully restored by expert craftsmen with the following objectives in mind:
- Maintaining the integrity and originality of the timepiece
- Ensuring that the watch's time keeping is as accurate as possible.
- Remaining true to our responsibilities as craftsmen.
Our Commitment
Second Time Around Watch Company is recognized as a premier source for vintage watches and modern watches for collectors, dealers, and enthusiasts worldwide. We are dedicated to offering watches that can be worn for generations to come. A full one year warranty is provided on all watches.
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Our Associations
We are proud to be associated with the following respected organizations:
- NAWCC (National Association of Watch and Clock Collectors)
- IWJG (International Watch & Jewelry Guild)
- The National Association of Watch Dealers